Green Shoots works in collaboration with market research firms to scope, design, conduct and analyze qualitative or quantitative market surveys and interviews. Respondents range from Key Opinion Leaders in niche scientific fields to regulatory and reimbursement experts. In preparation, experienced associates conduct desktop research using publicly available literature, private databases, and analyst reports.

With proprietary market research in hand and using simple frameworks, Green Shoots identifies and prioritizes areas of unmet need in the marketplace, where investment will likely yield a high financial and social return. It then recommends promising technologies and companies and produces white papers to communicate investment strategy.

Once a promising investment has been identified, Green Shoots conducts due diligence, prepares investment memorandums, researches valuation comps, negotiates term sheets, and assists with deal closing.