Green Shoots works in collaboration with market research firms to scope, design, conduct and analyze qualitative or quantitative market surveys and interviews. Respondents range from Key Opinion Leaders in niche scientific fields to regulatory and reimbursement experts. In preparation, experienced associates conduct desktop research using publicly available literature, private databases, and analyst reports.

With proprietary market research and business frameworks in hand, Green Shoots helps clients shape product development and make critical resource allocation decisions using financial metrics such as gross margins, lifetime value of a customer, and cost of customer acquisition. Green Shoots creates hiring plans, near-term budgets, and multi-year forecasts with key value driver inputs which enable scenario analysis and inform market strategy.